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Digital pandemic

A necessity-driven transformation of business

I am not at all inclined to attribute any positive epithets to evil, but in difficult moments it is often necessary to look for any good consequence of some unfortunate circumstances and thus soothe or at least drive away heavy thoughts. Isolation and work from home can sometimes, with a little luck and a lot of effort, turn into a real business opportunity. I will try to highlight here a few examples of the unquestionable practical value for digital transformation (DX) that result from the Coronavirus. It will only take a little patience … and a bad sense of humor.

The measures imposed on us by the Coronavirus are quite extreme: many companies are “on artificial life-support” and it is completely legitimate to ask when all this will end. But for the private sector, the question is even more important: How to do business successfully while all this is going on?

Although we are used to hearing about business problems, there are specific opportunities that the pandemic has brought to the business world. Let’s dive into it a bit and try to get some benefits:


In a world of rapid technological change, stopping and thinking is the privilege only of the bravest ones. Numerous studies have shown that time invested in reviewing the direction, manner of work, organization, and culture of work – is the one that gives the biggest return on investment. Then why don’t people do it more and more often? The first reason is certainly a matter of lack of urgency, and the second is: it is extremely difficult. It is necessary to “stop” – stop with the current course of activities and ask yourself if this is the most efficient way of working. This means stopping the complex ongoing processes and calling into question your own system design. Our subconscious will do everything to escape from difficult tasks (hint: just remember failed diets). In times of crisis, “business as usual” becomes an oxymoron. It is a break that cannot be ignored. And that is an opportunity to be seized.

Digital impuls.

This situation has undoubtedly shown how digital technologies can be used more and smarter, without too many questions. From the state, which replaced stamps overnight with a digital signature and began accepting e-mail requests, to companies that set up their own collaboration platforms and enabled people to collaborate in a digital environment on the most complex challenges. For example. Rimac cars use the digital platform 3DEXPERIENCE, which enables not only the cooperation of a large number of engineers in the processes of 3D design, construction, project planning and production, but also in concurrent engineering (where it’s possible for several engineers to work on the same project / 3D model at the same time). It is a well-known fact that a feeling of urgency is an inevitable part of any transformation. Well, this is about something … a little stronger than feeling. And it comes in digital form because only digital technologies can bridge the gap created by isolation.


DX requires the company’s management and employees to have a special ability to rethink business, find better ways and pave new paths through technological innovation. The new situation presents a challenge that is fertile ground for innovation. All the leader needs to do is procure the “seed” (technology + digital innovation) and encourage employees. Which seed? It is a matter of needs and strategies … but regardless of the choice of seeds, it is an opportunity to plant seeds, create conditions and monitor how they grow. The opportunity that the digital pandemic brings us is much more, I have listed only a few. But I hope this little review has prompted you to the hardest part: to pause and consider what technological breakthrough (apart from Zoom) you can make to get caught up in the digital pandemic and bring you a strategic breakthrough in business. For me personally, it has saved time on travel and encouraged me to use it to write a series of articles on digital transformation.

by: Drago Cmuk, CADCAM Group