WD-40 on the 3DEXPERIENCE platform

WD-40 on the 3DEXPERIENCE platform

Company WD 40, a global manufacturer of lubricants for maintenance, home care, and cleaning, chose Dassault Systemes 3DEXPERIENCE platform on the cloud and its Perfect Shelf industry solution experience to create and promote the most effective merchandising strategy for each retailer.

With numerous brands that compete for space on retail shelves, it can be very challenging to cooperate with retail partners. The main challenge was to design, promote and implement the brand-specific strategy for each trader with the aim of expanding the presence of WD 40 products across Europe.

The Perfect Shelf, an industry solution on the 3DEXPERIENCE platform on the cloud, was chosen because it allows you to manage product categories on the retail shelf and to create multiple visual plans of the store – the planograms, which can be simply customized for each individual store. The aim of Perfect Shelf industry solution is to improve the visibility of WD 40 products and to grab customer's attention.

Read the case study to understand the Perfect Shelf approach and how WD-40 is executing their merchandising vision at retail.


The Dassault Systemes' industry solution Perfect Shelf, powered by the 3DEXPERIENCE platform, enables WD 40 brand managers to create realistic store environment in the 3D model, along with passageways, shelves, and product lines. The experience of WD 40 company is that now merchants can demonstrate their idea for the market appearances in more details, but also quickly change planograms while they negotiate with merchants. Furthermore, one of the important advantages is that planograms made on the 3DEXPERIENCE platform can be easily converted into planograms that are compatible with the merchant planogram software. Also, planograms from other software can be easily uploaded to the 3DEXPERIENCE platform.

Retail space ceases to be just a purchase place. Retail stores become the place where customer acquires brand experience. The shift from perceptive purchase to the exceptional experience of buying requires rethinking of purchase experience and adjustment according to the customer needs. The Perfect Shelf industry solution enables brand managers and retailers to improve customer experience, plan, organize, and exploit space as well as to collaborate with partners to improve sales while simultaneously reducing total costs.


Planogram - WD 40