Any evil for some good, our old ones said. I am not at all inclined to attribute any positive epithets to evil, but in difficult times it is often necessary to look for some good consequence of certain evil and this way ease or at least dispel difficult thoughts. Forced isolation and work from home can sometimes - with a little luck and a lot of effort - turn into a real business opportunity. I will try to highlight here some examples of unquestionable practical value for digital transformation (DX) that result from the Corona situation. You just need a bit of patience ... and a bad sense of humor.
The measures imposed on us by the Corona virus are quite extreme: many companies are on the apparatus and it is completely legitimate to ask when will all this end? But for the private sector, the more important question is: How to run a successful business while all this is going on?
Although we are used to hearing about business problems, there are specific opportunities that a pandemic has brought to the business world. Let's dive in a bit and try to reap some benefits:
Interrupt. In a world of rapid technological change, to stop and think – is a privilege only the bravest can afford. Numerous studies have shown that the time invested in rethinking the direction, mode, organization and culture of work – is the one that yields the highest ROI. So why don't people do it more often? The first reason is certainly a lack of urgency, and the second is probably dificulty of doing it. It is necessary to "pause" - to stop with the current activity and ask yourself if current way is the most efficient way of working? This means stopping complex processes in progress and questioning you own system design. Our subconscious will do anything to escape such difficult tasks (hint: just remember all the failed diets). In times of crisis, business as usual becomes oxymoron. It is an interruption that cannot be ignored. And this is an opportunity to seize.
Time. Each period of reduced activity, besides the problem, also gives the entrepreneur the opportunity to look around, revise the environment and the direction he is moving, and devote more time to the strategy in the resulting break. Yes, just strategy. The most important thing that we never find enough time for. It is important, but rarely urgent, and it is because of that it regularly ends up in a TO-DO list – of the next month. Unlike interruptions, the difficult thing about strategy is that it is time consuming and it requires concentration and effort. It requires a distinct cognitive activity, and if there is no external pressure, we will be happy to skip or delay it. Well, finally we really have no excuse.
Digital impulse. This situation has undoubtedly shown how digital technologies can be used wider and smarter, without many questions. The State started overnight to replacing stamps with digital signatures and accepting e-mail requests while companies raised their own collaborative platforms and enabled people to collaborate in the digital environment on the most complex challenges. Eg. Rimac Automobili Ltd uses the 3DEXPERIENCE digital platform, which not only enables the participation of a large number of engineers in the processes of 3D design, construction, project planning and production, but also in the so-calledConcurent Engineering where multiple engineers are allowed to work on the same project / 3D model at the same time.
It is a well-known fact that a sense of urgency is an inevitable component of any transformation. Well, this is finally something ... a bit stronger than a feeling. And it comes in a digital form, because only digital technologies can bridge the gap created by isolation.
Creativity. DX requires from the company's executives and employees a strong ability to reimagine business, find better ways to do things and pave a way for technological innovation. The new situation presents a challenge that is a fertile ground for innovation. The only thing the leader has to do is get the seed (technology + digital innovation) and inspire employees. What seeds? It is a matter of needs and the strategy ... but no matter which seed is selected, it is an opportunity to plant a seed, create the conditions and monitor how it grows.
The opportunities that the digital pandemic has brought about go much wider, I have listed just a few. But I hope this little review spurred you on to the hardest thing: to pause and think about what technological breakthroughs (except Zoom) you can take to make the digital pandemic influence you, and bring you closer to a strategic leap forward. To me personally, this situation is a time saver, and an incentive to use this time writing this series of articles on the digital transformation.